I've worked on several automotive partnerships to help dealerships attract qualified buyers, increase vehicle visibility, and drive measurable results in highly competitive local markets. Through targeted digital marketing strategies, campaigns were tailored to each dealership’s market, brand positioning, inventory, and business objectives, reaching consumers throughout the vehicle research and purchasing journey.
I've worked on several automotive partnerships to help dealerships attract qualified buyers, increase vehicle visibility, and drive measurable results in highly competitive local markets. Through targeted digital marketing strategies, campaigns were tailored to each dealership’s market, brand positioning, inventory, and business objectives, reaching consumers throughout the vehicle research and purchasing journey.
South Street Partners
South Street Partners is a private equity real estate firm with a portfolio of luxury properties and communities located throughout the Southeast. They specializes in acquiring, developing, and managing high-end residential real estate in some of the region’s most desirable markets.
Through a strategic marketing approach, our partnership aimed to connect these luxury homes with prospective buyers seeking an elevated lifestyle and premium living experience.
Brands I've Collaborated With
Our Partnership
My Process
Each dealership required a tailored marketing strategy based on its unique budget, inventory, market, and business objectives. I developed media plans to determine how budgets should be allocated across new, used, and CPO inventory, while prioritizing specific makes, models, and vehicle segments based on each dealer’s goals.
I experimented with full-funnel strategies utilizing the full range of campaign types, including Search, Display, Video, and Performance Max, to engage prospective buyers throughout the purchasing journey. Campaigns, keyword lists, and audience lists were continuously updated and refined based on performance and market conditions. Monthly promotions were created and marketed to increase dealership foot traffic.
Monthly Performance Reports
Performance reporting was built around the unique priorities of each dealership, rather than relying on a one-size-fits-all set of metrics. Each month, I analyzed performance across the inventory categories and vehicle segments that mattered most to the individual dealer, identifying shifts in demand, lead volume, and campaign efficiency. While reporting varied by account, month-over-month growth in new and used vehicle leads remained a key indicator of overall performance. These insights provided a clear view of what was working, where adjustments were needed, and how ongoing optimizations were contributing to each dealership’s broader sales objectives.
The End Result
Results varied across dealerships depending on their budget, inventory, market, and goals, but overall, our accounts averaged approximately 1.5x ROI.
Dealer groups in particular were pleased with the results and the progress we were able to achieve across their locations. This success helped strengthen our relationships with these clients and led to opportunities to bring additional dealerships that were created as a result of success into our partnerships. As trust in our work grew, we were able to take on new accounts and expand our efforts across more locations, applying what we had learned while continuing to tailor the approach to each dealership’s needs.
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